Harwood Feffer LLP Announces Investigation of Vitacost.com, Inc.

NEW YORK, July 2, 2014 /PRNewswire/ -- Harwood Feffer LLP (www.hfesq.com) is investigating potential claims against the board of directors of Vitacost.com, Inc. ("Vitacost" or the "Company") (NASDAQ: VITC) concerning the proposed acquisition of the Company by The Kroger Co. ("Kroger").    

Under the terms of the transaction, Kroger will purchase Vitacost in a transaction valued at approximately $280 million.  Vitacost shareholders will receive approximately $8 cash per share of Vitacost owned. 

Our investigation concerns whether the Vitacost board of directors is fulfilling its fiduciary duties, maximizing the value of the Company, disclosing all material benefits and costs, and obtaining full and fair consideration for Company unit holders. 

If you own Vitacost shares and wish to discuss this matter with us, or have any questions concerning your rights and interests with regard to this matter, please contact:

Benjamin I. Sachs-Michaels, Esq.
Robert I. Harwood, Esq.
Craig Lowther
Harwood Feffer LLP
488 Madison Avenue
New York, New York 10022
Phone Numbers: (877) 935-7400
(212) 935-7400
Email: bsachsmichaels@hfesq.com
Website: http://www.hfesq.com

Harwood Feffer has been representing individual and institutional investors for many years, serving as lead counsel in numerous cases in federal and state courts. Please visit the Harwood Feffer LLP website (http://www.hfesq.com) for more information about the firm.

Attorney Advertising © 2014 Harwood Feffer LLP. The law firm responsible for this advertisement is Harwood Feffer LLP (www.hfesq.com). Prior results do not guarantee or predict a similar outcome with respect to any future matter.

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SOURCE Harwood Feffer LLP